TeamSnap, a web-based recreational and competitive sports team and group management service, announced the launch of its all-in-one multi-program management system for youth sports organizations. With the new system, clubs and leagues will be able to register players and take advantage of new planning and team management tools. The launch is set to go live on Tuesday, April 26, and the offering will include the TeamSnap mobile app.
Peter Frintzilas, CEO of TeamSnap, said: “With this deployment, our platform that connects over 25 million youth sports users and over 19,000 organizations can now respond seamlessly, securely and efficiently to all the business management needs of a sports organization, while empowering them. spend more time doing what they love – and that focuses on playtime.”
TeamSnap was founded in 2009 and has come a long way over the past decade, now with over 4 million monthly active users and approaching 2 million daily active users. The app also caters to customers in 135 countries, with teams representing more than 100 different sports, according to the company’s announcement.
Frintzilas spoke to TechCrunch about the new release as well as the benefits of a team sports app and the company’s overall goal.
“We provide easy-to-use tools for communications planning, payment collection, registration. [Youth sports] is a complicated and disorganized industry. And our goal is really to help organize some of that chaos,” he said, “by providing a management platform that brings together leagues, coaches, parents, players, fans in one place and developing that community.
TeamSnap provides a convenient mobile experience for consumers, whether they are independent coaches, parents, families, or even fans. Parents of multiple kids can probably count the number of times they’ve gotten the wrong pitch, gotten the wrong game time, or forgotten it was their turn to bring the orange slices and water bottles. Although these issues may seem minor, it is important for a child to avoid the disappointment of missing a game.
Along the same lines, TeamSnap also aims to bring a valuable user experience to clubs and organizers.
“At the end of the day, our club’s elite clients are very small businesses, and so providing them with the level of financial and cash flow information across all of their programs is critical to success. This new version of the club and the league includes a whole new type of in-depth financial reporting, tracking, allowing them to sort of manage the finances as a whole,” said the CEO.
TeamSnap for Clubs and Leagues integrates the online registration process with roster management, payment, scheduling, event editing tools and more. The offer also gives clubs and leagues a way to simply start a new season or club offer without starting all over again once the year is over.
Registering multiple players quickly is a big plus, as TeamSnap eliminates the need to re-type the same information over and over again. It even helps keep track of which players are family members.
“With our new system, we’re really pushing to enable these organizers to support these types of setups, allowing their coordinators to have the right level of access to tools and, importantly, data, all while one place,” added Frintzilas.
One client in particular, the North Bay Minor Hockey Association, received terrible support through an anonymous technology vendor. “Communication was poor, support was poor, and that was the last straw,” said Matt Duquette, club secretary and treasurer, in a testimonial for TeamSnap. He added: “We used to put entries and tryouts on our website and hope people would watch. We were emailing the coaches and asking them to email the team. We would post on Facebook. It was a shot in the dark, hoping we would reach everyone.
Just by doing a quick search, there are a fair amount of apps out there that offer communication and planning tools for coaches, like Sports Illustrated Play, LeagueApps (which just raised $15 million), Teamer, and StackSports, among others. While there may be sports teams organizing through a Facebook group or perhaps soon through the new WhatsApp Communities feature, these are only used for communication purposes.
“Unfortunately, in the industry and in sports technology as a whole, we’ve seen vendors reduce that live support for organizations and coaches and we’ve done the opposite, and we’ve gone way beyond the norm of industry Monday through Friday and get full support 12 hours a day in all time zones, seven days a week. Our responsive live chat accounts for over 50% of our interactions,” Frintzilas said.
He also told TechCrunch that the company is looking to integrate video into the user experience, whether through live game streaming or the ability to create highlight reels. User experience is critical to the success of an application and as TeamSnap evolves, the value will hopefully continue to increase for customers.
It’s also important to look at the pandemic and how youth sports teams have declined over the past two years. COVID-19 has stopped many games and delayed seasons. TeamSnap conducted a research study with the Aspen Institute and Utah State University to examine the impact of losing sports on athletes and families.
More than half of parent respondents said their children’s mental health (52%) and physical fitness (53%) had declined during the pandemic. With TeamSnap’s new health check feature and global advocacy for improving youth sports, this should improve over time.