If you’re thinking about the age of companies launching real-time audio chat apps, you’re wrong. Swedish Caller Identification Service Truecaller is launching a new app called Open Doors today.
The company claims that it is a construction-free app that has fewer structural barriers than a clubhouse or Twitter space. That is, there are no rooms, invitations, recording tools or even extensive restraint features.
You can get a one-time password (OTP) and sign up for the app with your phone number, or sign in with your existing Truecaller account.
You can start a conversation at any time, and all the people in your contact list who have the app installed will receive a notification to join. Once your friends join, their contacts will also be notified, and the cycle continues until the time is up. You can also invite someone to join the conversation via a link.
Truecaller quickly indicates that the app scans your communication library locally and no data is transferred to its server.
“Thanks to being in the Truecaller business for 13 years, we spent a lot of time learning how people communicate. One of the reasons we created this app is that we created something similar in 2018 on Truecaller. But it was just a demo, and we never launched it, “True Software co-founder Nami Jaringhalam, TruClear’s parent company, told TechCrunch in an interview.
“The journey of creating this product comes from a very basic idea of recreating experiences like meeting in a cafe or watercooler and reclaiming that task of casual conversation online.”
Significantly, Open Doors has no restraint tools. There is no limit to how many people can join a conversation, so it is difficult to direct a conversation when hundreds of people join. But Truecaller says it is considering introducing a limit.
One way to control a conversation is to mute someone, but then, they also have the power to mute you. This is a very confusing situation because everyone can mute everyone else
“It’s a great way to stop the noise and continue a meaningful conversation because no one owns a house,” Jaringhalam said.
You can report if you feel insecure about a user’s behavior, but you can’t do much if the conversation is completely toxic. If you block a user, you will not be able to hear them and they will not be able to hear you But you can still hear the rest of the people in the conversation. So if there’s a conversation between your friend and the person you’ve blocked, you’ll want to listen to a two-person podcast, but you’ll only hear one of them.
Jaringhalam compares this situation to a party where you engage in a meaningful conversation. But at the party, we can concentrate on the voice of the person standing next to us. This may not be possible if you can hear all the people in the room at the same volume.
The agency said its own team takes action based on the number of reports against users and how many times they have been blocked. It mentions that there is no specific threshold for the number of reports against a user, but it considers various factors such as blocking or reporting frequency.
This sounds like a restrained nightmare, and hopefully, Open Doors will be able to solve these problems in a better way. More importantly, all of these fire tests allow a user to shut down and uninstall the app.
The app is available for free on iOS and Android in all countries except China and Russia. In addition to English, the app supports other languages, including Hindi, Spanish, Latin and French. The platform will be ad-free, and the company has no plans to monetize at the moment.
The company is already working on some new features for the app that will be posted soon. These include the ability to set a close friend’s circle for a private live-audio session, control more granular notifications, and emoji responses. It said it would work on features such as recording or transcripts if the community claimed it. Well, what happened to the clubhouse?
Over the past few years, after Clubhouse gained fame, all major platforms including Twitter, Discord, LinkedIn, Spotify and Facebook have launched their own versions of live audio solutions.
At the time, people were trapped in their homes and they wanted to recreate a synchronous experience of talking to missing people. Now, we’re meeting people face to face and personal events are one thing again.
Over time, interest in this format has waned. Last month, Clubhouse laid off some of its staff because it was “reconsidering” its strategy. In April, Spotify shut down its Live Audio Creator program, the Greenroom Creator Fund. According to CensorTower, downloads of social audio apps Clubhouse, Spoon and Stereo dropped from 18.7 million in 1821 million in 2021 to just 3 million in the first quarter of 2022.
As for True Software, it’s about launching another successful app outside of Truecaller. Last year, the company launched a security app called the Guardian, but it never launched. The firm also unveiled Nasdaq in Stockholm at a opening price of 61 Swedish kronor (5.76). After reaching a high of 143.20 Swedish kronor ($ 14.11) at the end of last year, the stock price is currently hovering near its opening level.
To promote the new app, the company wants to entice a network of more than 310 million users into the original app. Truecaller will engage in massive marketing campaigns for Open Doors in other ways, such as its main app and online advertising.
Beyond that, it depends on the fact that you will be constantly curious about what your friends are talking about and will keep coming back to the app to find out and join the conversation. And that could be the app’s biggest challenge.