The latest Spotify feature has started its testing phase and is now rolling out to a limited number of users. In theory, it should help its listeners dramatically broaden their musical horizons in much the same way as a number of other features it’s rolled out over the past few months.
WhatHifi reports (opens in a new tab) that the new Featured Curators system recommends user playlists curated by popular Spotify influencers, handpicked by the company as users who have either created popular public playlists or already followed by many subscribers, or who have unique and interesting stories to tell through the music that populates their playlists.
It’s yet another welcome extension to Spotify’s already excellent playlist features, and while it remains to be seen whether or not it will help a majority of users find new music to love, at the very least it’s an interesting way to highlight the songs. and albums recommended by notable music lovers.
Another feather in Spotify’s hat?
Spotify has been admirably consistent in finding creative ways to present its monolithic library of music and podcasts to its subscribers. Spotify Blend recently got a huge upgrade, for example allowing listeners to co-create playlists with up to 10 friends – or their favorite artists – instead of just one other person. .
Elsewhere, Spotify has renamed its Greenroom feature to Spotify Live and integrated it into the main app, allowing listeners to join live conversations with popular content creators and artists, not unlike the Twitter Spaces feature found on the ever-popular social media giant.
Spotify has also strengthened its podcast presence this year, significantly expanding its repertoire by acquiring Chartable and Podsights – two huge podcast marketing and analytics companies. In fact, it may have been the spark that made YouTube up its own podcast game.
That said, however, subscribers will no doubt be wondering where the elusive Spotify HiFi is amid the expansion of all these already established features. The company insists the feature is still coming, but licensing difficulties have delayed it indefinitely.
Meanwhile, rival platforms like Apple Music and Amazon Music HD have taken the hi-res audio ball and run with it, both offering huge music collections that support the premium feature. Apple Music, in particular, also offers Spatial Audio at no additional cost, which is probably a huge reason why its subscriber numbers are rapidly gaining on Spotify.
While we’re sure Spotify HiFi will launch (hopefully before the end of the year), we can understand the frustration listeners may feel in its continued absence. Sure, add-ons like featured curators are nice, but arguably not top of the list when it comes to most-requested Spotify features like Hi-Res Audio.