Singapore-based healthcare startup Ordinary Folk gets $5 million to fight stigma – TechCrunch

Ordinary Folk, a Singapore-based telehealth startup dedicated to men’s and women’s health issues, has raised $5 million in pre-Series A funding from Monk’s Hill Ventures. The funding will be used for hiring and expansion in Hong Kong while expanding into Singapore.

Founded in 2020 by Sean Low, the startup has two main platforms: Noah is for male sexual health, mental wellness, hair care and weight management, while Zoey focuses on sexual wellness, fertility, mental health and well-being.

Low says he started Ordinary Folk to ease the pain points of an in-person clinic visit, while making it easier to seek care for stigmatized conditions like erectile dysfunction.

“Men’s and women’s health issues are intimate issues that affect us all at some point in our lives, whether directly or through your partner,” he told TechCrunch. “And before starting Noah and Zoey, there were no good solutions in Singapore and Hong Kong.”

The company chose Hong Kong as the next market to expand into because there are many similarities between Singapore and Hong Kong, Low added. For example, both are densely populated and fast-paced, with healthcare systems that have the same issues, he said.

“While there are nuances, Singaporeans and Hong Kongers also identify on issues such as high healthcare costs, fear of illegitimate drugs, inconvenience of seeing a doctor and stigma attached to the conditions. of men’s and women’s health,” he explained.

Ordinary Folk claims that since its launch, its revenue has increased by over 130% and it has received over one million unique visitors. It differentiates itself from other telemedicine startups by creating a full healthcare stack, Low said, including healthcare and drug logistics in no-description packages.

It also means that Ordinary Folk was able to create a health assessment for patients before making appointments, allowing doctors to make more detailed diagnoses.

“In the case of sexual health, having to answer intimate questions can be difficult and what more can you say for a stranger you’ve never met,” Low said. The health check was developed in partnership with doctors and health experts. Ordinary Folk’s network of providers includes doctors, psychologists, therapists and other specialists.

In a prepared statement, Peng T. Ong, co-founder and managing partner of Monk’s Hill Ventures, said, “Millions of people across Asia struggle to access proper treatment and care for of health to which enormous taboos are attached. Thanks to Noah and Zoey, Ordinary Folk is uniquely positioned to deliver value across the healthcare consumer journey, creating an ecosystem where patients have access to medical experts and products, as well as a broad range of treatment options.

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