It’s been a tumultuous month for Netflix; The streaming service’s shares fell more than 26% in premarket trading on April 20 after the company reported a loss of 200,000 subscribers in the first quarter – the first time its paid users fell in more than a decade. And it looks like things will keep getting worse before they get better, according to The Hollywood ReporterNetflix has started laying off staff at Tudum, its fan site that the company’s marketing division launched last year.
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A person with inside knowledge of the situation said THR that at least 10 full-time Tudum employees and contractors — an onomatopoeic homage to the sound that accompanies the Netflix logo when a user opens the app — were fired on Thursday. At this time, it’s unclear if any further layoffs are forthcoming, but a Netflix spokesperson said THR that the site remains “an important priority for the company”.
Netflix originally launched Tudum in December last year to create consumer content focused on Netflix series and movies such as Bridgerton, Stranger Things, Love is Blind and sell sunset, and has hired numerous journalists and entertainment writers to drive its editorial growth. Earlier this week, Netflix insiders informed THR that hiring had also slowed in the company.
Needless to say, those who were laid off were not happy about it, and some took to Twitter to look for work and a salary to pay rent and other necessities.
I have just been terminated from Netflix/Tudum, effective today. Email me with opportunities at firstname.lastname@example.org so I can pay my rent and help my parents survive!
A group of my amazing colleagues were also fired. You would be incredibly lucky to work with one of them.
— Reina Sultan (her) (@SultanReina) April 28, 2022
Others mentioned the fact that the streamer sought them out just seven months ago.
Netflix recruited me seven months ago to fire me and a bunch of other talented people today. I’m going to take time to exist, so don’t hesitate to reach out to me if you have any open publishing and content strategy opportunities after August. EvetteDionneWriter@gmail.com
— Evette Dionne (@freeblackgirl) April 28, 2022
The tweets also drew strong reactions from people who were not directly affected by the layoffs.
It’s a parody. I am so sorry that you were treated so harshly by an employer. You deserve so much better. Things that are so much better are happening, I know that.
—Hannah Bae | 배한나 (she/her) (@hanbae) April 28, 2022
It remains to be seen whether the streaming giant will launch another round of layoffs or explore other ways to cut costs. The company has already increased subscription prices, announced plans to end password sharing, and will introduce advertising on its platform.
Related: ‘Milking us for every dollar spent’: Netflix cracks down on password sharing with new fees and customers don’t get it
The company was up 0.49% at 10:15 a.m. today.