Lengow acquires e-commerce intelligence startup Netrivals – TechCrunch

Just over a year after investment fund Marlin Equity Partners took a majority stake in Lengow, the company is expanding its product offering with the acquisition of Netrivals. Financial terms of the transaction were not disclosed.

Lengow is a software-as-a-service company focused on e-commerce automation. For example, the company helps its customers list their products on multiple e-commerce platforms at once.

First, Lengow customers import their data feed into the platform. The company supports many popular e-commerce backends, such as Shopify, Magento, WooCommerce, etc. Lengow then helps you clean up and format the catalog.

After that, customers decide where they want to post their products. In addition to online marketplaces, Lengow allows information to be pushed to price comparators and affiliate platforms. Customers can also use the product for social media and retargeting campaigns.

Once everything is set up, Lengow is the backbone of your business strategy. When you edit your catalog, the changes are reflected across multiple channels. For hard-to-stock items, you can indicate when you’re temporarily out of stock across all platforms.

Even for the management of your company, Lengow simplifies your workflow since it can centralize all the orders. You can accept marketplace orders from a single interface, track packages, cancel orders, and issue refunds. You can also use the product to automate certain tasks, including adjusting prices based on competition.

Netrivals is a Barcelona-based startup that focuses specifically on price and market intelligence. The product helps you track your competitors’ prices over time across multiple e-commerce marketplaces. It currently tracks 1 billion products across 32,000 stores.

More generally, Netrivals allows you to see if you tend to be more or less expensive than your competition. And, you guessed it, you can leverage that data to create rules and dynamically adjust your pricing based on the competitive landscape.

The acquisition of Netrivals by Lengow makes sense because they do not have exactly the same product positioning and Lengow is not physically present in Spain. The French startup has opened offices in Munich and London — and Netrivals will become Lengow’s office in Barcelona.

“Our Marketplace customers and partners have requested more pricing intelligence capabilities on top of the Lengow solution, to activate product data based on reliable market information. We are excited to expand our offerings with this acquisition and continue to innovate to help brands and retailers succeed in their e-commerce strategies,” Lengow CEO Mickael Froger said in a statement.

Leave a Reply

Your email address will not be published.