A lot of people are streaming netflix to binge watch their favorite shows or movies. As a climatologist, it has been interesting to observe the impact of “Don’t Look Up”. He is by Netflix second most-watched English-language film of all time. However, they didn’t stop with the movie. They created an entire community to enable engagement on climate crises. On April 13, netflix continued to flex its muscles in the field of environment and climate with the release of its sustainability collection. Do these efforts position netflix as an influencer of climate change and sustainability?
In recent years, there has been an ongoing debate about Hollywood’s effectiveness as a mouthpiece on climate change. Some arguments claimed that Hollywood was not doing enough. A 2019 New York Times the article even asked, “Why is Hollywood so afraid of climate change?” Others disapproved of the “scientist warns everyone, nothing is done and nothing can be done” narrative as it may distort viewers’ perception that they can affect change. by Netflix The new sustainability collection may offer a fresh perspective on the role Hollywood can play.
Dr. Emma Stewart is by Netflix Director of Sustainable Development. She wrote in a blog, “This Earth Month, let us entertain you with stories about our planet and its heroes – with everything from cooking shows to dramas, comedy specials to family titles, to documentaries about nature and climate fiction.” Another Netflix spokesperson said: “The collection is a curated selection of over 170 sustainability stories ranging from dramas like Ragnarok and Okja to comedies like Don’t Look Up, documentaries like A Life on Our Planet to family titles like Bigfoot Family. She was particularly excited about “The Boy Who Harnessed the Wind” and upcoming releases: Captain Nova (April 1), Our Great National Parks (April 13) and Youth v Gov (April 29). The spokesperson went on to say, “The collection explores solutions, challenges, unconventional heroes and tackles subject matter using humor, metaphor, beauty, wonder and more.”
In 2021 Business Insider’s Katie Canales dissected the demographics of Netflix users. While analysts say the streaming service resembles the typical American profile, Canales points out that typical user characteristics include: millennial, earns less than $50,000 and more women (barely), suburban, liberal to moderate. With 74 million users in the United States and Canada, according to Business Insider, the service can certainly reach a lot of people. Only time will tell if efforts like the Don’t Look Up community or the Sustainability Collection actually make a difference or just entertain people.