Paris Saint Germain announced a new partnership that means seven-time Ballon d’Or winner Lionel Messi will play with the word ‘GOAT’ on his sleeve next season [if he decides to stay].
It was announced on Thursday that the GOAT sneaker market had signed a multi-year deal with the Ligue 1 side to become an official sponsor of the rounds.
The GOAT branding will be displayed on all club kits, including training, warm-up and match wear from July 2022 after signing a three-year, €50m deal, according to the French publication L’Equipe.
PSG announced the news Thursday on their social networks.
They wrote: “PSG and the global digital and lifestyle platform @goatapp announce an important multi-year partnership, sealing the presence of 𝗚𝗢𝗔𝗧 on the sleeve of the Parisian jersey from next season, with exclusive and innovative collaborations to come.”
So what is the goat? According to their official website, the tech platform features apparel and accessories from the world’s leading contemporary, fashion-forward and luxury brands after its inception in 2015 to bring “trust” to the sneaker community.
Thanks to its positioning between the primary market and the resale market, the company is able to bring out the styles of yesterday, today and tomorrow.
Sellers, including retailers and boutiques, can list their items for sale on GOAT.
GOAT will join the club as an official partner until the end of the current season before becoming the club’s sleeve partner and one of the main partners from July.
Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer, said: “We are delighted to welcome GOAT to the Paris Saint-Germain family with this partnership which will see them join the exclusive list of partner clubs featured on our iconic jerseys.” ,
“GOAT is a perfect fit for the club and reinforces our position as a leading global sports and lifestyle icon for fans around the world. Together we will develop exciting and creative experiences to connect with fans around the world.”
“We are not just bringing together two great lifestyle brands, but uniting a community of athletes, creatives and fans from all over the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.