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Couple’s bet on creating 10ft Lego tower at home goes viral

  • Jessica Cook and her children were playing with Legos when her husband decided to give her a bet.
  • Lucas Cook and his nephew bet Jessica $200 that she couldn’t make a tower that reached the ceiling.
  • Jessica told Insider it took about six hours, but she and her kids were able to build the tower.

Jessica Cook and her two children were building a tower out of Legos while her husband, Lucas, prepared to head to a concert with friends and family.

Before leaving, Lucas told Jessica that he bet $100 that she couldn’t make the tower reach the ceiling. His nephew joined the bet with an additional $100, for a total of $200. On March 26, Cook shared his journey to fulfilling the bet in a TikTok video that went viral. It had over 6 million views at the time of writing.

Cook shared in the video that the only rule her husband had was that the tower had to fit snugly from floor to ceiling without leaning on anything.

“It’s a matter of principle and pride at this point,” she said in the video of wanting to complete the tower after several hours of work on it.

Cook told Insider that in the end it took him about six hours to complete the tower and it was 10 feet tall. She also said her kids helped her choose the perfect Lego pieces.

“We were all sitting on the floor with a giant stack of Legos. I started building this big tower mindlessly doing it to sit there and be active with my kids,” she said. “I was completely shocked when it was done and so relieved it was over.”

Cook added that she had no idea how many Legos she used to complete the tower, but her strategy was to build it in three separate pieces. She told Insider that she used a two-step ladder to stack the pieces on top of each other.

“I had my kids hold the base while I put the other pieces on so it wouldn’t fall off,” she said. The cook used a two-step ladder

As soon as she finished building the tower, Cook sent photos to her husband and nephew. It turned out to be the best decision, she said, because their dog knocked him down before her husband and nephew could see him in person.

Cook told Insider that the Lego tower is about 10 feet tall.

Cook told Insider that the Lego tower is about 10 feet tall.

Jessica Cook



In the end, Cook’s husband was shocked that she was able to finish it before they even got back from their gig. Cook told Insider that although she didn’t receive the $200, her husband is paying for a hair appointment instead. She also said she wouldn’t get her nephew’s money back because he had just bought a house and needed all the money he could get.

“I just wanted to make sure I didn’t come away empty-handed. I needed something,” she said.

Since the initial TikTok went viral, Cook posted another video explaining that she was okay with not getting the money because the hair appointment was going to cost over $200. The video had over 600,000 views at the time of writing.

Cook told Insider since posting several follow-up TikTok videos about the bet, she’s had a lot of mixed reactions. Some people said it wasn’t “fair” and “controlling” that her husband didn’t pay.

“I explained that it’s not about control. It’s about respect and that’s how our relationship works,” she said. “We ask ourselves permission before spending a lot of money out of respect for the financial goals we have in life.”

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