- Robin Saluks is co-founder and CEO of eAgronom, a climate technology company based in Estonia that helps farmers move to sustainable production.
- In a recent interview with Insider, Saluks gave us a bird’s-eye view of his company’s journey and his approach to driving innovation.
- This article is part of Innovation Leaders, a series that examines how business leaders view their role in technology innovation.
Robin Saluks is co-founder and CEO of climate technology company eAgronom, which uses AI and other innovative technologies to help farmers build more sustainable businesses. The company has over 1,500 agribusiness customers managing 1m+ hectares of land across Europe. In a recent interview with Insider, Saluks gave us a bird’s eye view of his company’s journey and his vision for driving innovation for local farmers:
What is the biggest business challenge you are facing right now and how are you tackling it?
One of the biggest business challenges we face is finding ways to better connect stakeholders working on real climate goals with partners working on projects that sequester CO2 from the atmosphere. More specifically, we are working with farmers who want to make sustainable changes to their farms but struggle to do so in a way that makes sense for them in the short term and profitably.
How does technology help you drive innovation?
We are developing tools to calculate emissions on farms and verify the data is accurate to produce carbon credits aligned with the guidelines. Our core technology revolves around data collection and data validation tooling for land use management, which is easy for farmers to plug in and analyze their own data for measurement, reporting and verification (MRV). We also integrate machine learning and satellite monitoring into our platform to further power the data.
What are your current growth plans?
Earlier this year, we raised a Series A round of funding to help optimize farmer onboarding processes, establish new global dealerships and launch the eAgronom Carbon program. We also launched a program to finance high-quality carbon sequestration projects by pre-purchasing credits, so farmers and landowners no longer have to wait five years or more to receive funding and can start future-proofing their farms. Today.
Who do you partner with internally and externally to drive business and technical decisions?
As climate technology working in farm management, we always believe that it should be the farmer first. As we scale and partner with other business stakeholders, we continue to work hand-in-hand with farmers to understand their needs and provide practical solutions. Working on climate solutions, we also work with university scientists and data experts to avoid greenwashing and strengthen real climate commitments. We engage highly-credible external auditors to verify Carbon Removal Units (CRUs) as well as organizations that set carbon accounting standards.
How excited are you about the technology of the future and what it means for your business and your sector?
As an optimist, I see huge growth opportunities in the agritech and climate tech sectors. Brilliant solutions are being developed across industries – from carbon sequestration and storage to green energy solutions – not just on the technology side. We are also seeing a greater integration of agroecological knowledge into industry. For me, it’s a great sign that more people from different backgrounds are collaborating to create ready-to-use solutions in the market.