Artisan Builds announces that the company has filed for Chapter 11 bankruptcy following the string of recent and costly PC builder controversies.
Artisan Builds has seen a rapid fall from grace over the past two months. Twitch streaming and computer The construction company first came under fire after it allegedly cheated on a small Twitch streamer on a computer it legitimately won. Subsequent accusations of shoddy products and tax evasion further tarnished the brand.
Now, it looks like Artisan Builds’ troubles have finally ended the business as the PC maker has filed for Chapter 11 bankruptcy. This means that all customers who are still asking for a refund now have a limited time to get their money back.
Artisan Builds officially filed for bankruptcy on April 22 and notified its creditors on April 28. According to Dexerto, the company owes more than $450,000 to suppliers, $200,000 in credit card debt, $1.37 million in unfulfilled orders and an unknown amount of unpaid overtime. Anyone the company still owes money or property will need to come forward to bankruptcy court, and a meeting to that effect will be held on May 16.
For those unaware of the company’s recent controversies, Artisan Builds previously offered a monthly freebie to Twitch streamers who promoted its products. However, when small Twitch streamer kiapiaa won the contest in early March, Artisan Builds refused to award him a free PC on the grounds that none of his viewers had clicked on a link to the company’s site. According to kiapiaa, however, the rules never required her to send a minimum amount of traffic to their site, and Artisan Builds withheld the price arbitrarily. Artisan Builds later apologized via Twitter, but the damage to their reputation was already done.
A few days later, YouTuber KristoferYee pointed out Artisan Builds’ shoddy PC build. He discovered that the company’s PCs were suffering from overheating issues, which the company “fixed” by deliberately throttling its PC’s performance. The closer scrutiny also led to charges of tax evasion and the discovery that Artisan Builds had lost its business license in California. This wave of controversy has cost Artisan Builds many of its sponsorship partners, including Mizkif and Asmongold’s OTK Network. The ensuing impact on sales likely helped drive the company deeper into its hundreds of thousands of dollars in debt.
The bankruptcy filing could be the final chapter in the story of Artisan Builds’ rapid decline. While Chapter 11 bankruptcy isn’t always a death sentence for a business, Artisan Builds is unlikely to bounce back any time soon. Hopefully other companies can learn from their mistakes and not build a house of cards out of dodgy products and broken promises.
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