The new Activision recruit spent 16 years improving diversity and inclusion for a global IT company before joining the beleaguered developer.
Activision-Blizzard has a long way to go to repair the reputation that cast a shadow over the company after multiple allegations of sexual misconduct and a toxic work environment became public in 2021. With the corporate spotlight , this must make sense of changes in the culture of staff and the workplace. The company announces that it has hired a new director of diversity, equity and inclusion, one of many steps the company is taking to reform its image.
Kristen Hines has been appointed to this role and will join the company on April 25. She previously worked at Accenture, a technology company specializing in IT services, as head of the Global Inclusion, Diversity, and Equity practice.
In the statement announcing the new hire, Hines stated his intention to diversify the Activision-Blizzard workforce by seeking to increase the number of women and non-binary people by 50% over the next 5 years. . She reportedly said: “I am thrilled to join a company that prioritizes its commitment to DEI and makes progress on the ambitious goals it has set. In a historically underrepresented industry, I look forward to leading the company’s efforts to further build a workplace that values transparency, fairness and inclusiveness.”
Activision’s attempt to restore faith in its workforce has gotten off to a shaky, but potentially promising start. Hiring an experienced black woman to lead the company’s diversity and inclusion efforts is a step in the right direction to improve employee morale. Although coupled with other instances of fighting unions and ignoring employee demands, there is some movement toward improving Activision-Blizzard.
Activision’s commitment to improving morale will require more than simply putting a black woman in charge of the crusade to diversify the company’s employees. There are still to be more improvements and deletions as it continues to move towards the completion of the merger with Microsoft. Part of the problem that led to Jen Oneal’s departure from the co-lead position at Activision was the feeling that she was tokenized in her position. Activision needs to avoid the same mistake with Kristen Hines. It must allow Hines to make the hires, changes, and improvements that benefit the initiative without being handcuffed by the board or other high-ranking executives and accept responsibility for hiring more diverse talent. .
The company said in its statement announcing Hines that it will post updates on the progress of this initiative via its website in “Q4 2021 and Q1 2022.” The option to provide updates is an attempt to be more open about improvements since Activision CEO Bobby Kotick depends on positive company morale as part of the golden parachute he should receive a once the acquisition of Microsoft is finalized.
MORE: Why U.S. Senators Like Bernie Sanders Are Concerned About Microsoft’s Acquisition of Activision Blizzard
Source: IGN, Activision Blizzard
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